If you’re building a business, looking for a job, or simply following your creative ventures, networking can help you find and connect with others in a meaningful way. In the past, you may have kept your head down and expected opportunities to find you, but expanding your network significantly increases your ability to get hired or sell your products and services.
Networking with colleagues or friends and meeting new ones can lead to business opportunities or new solutions to your professional challenges. It’s easier to email a colleague you met at a conference to get their thoughts on how their company is using their software to rely solely on internet reviews. Similarly, it’s easier to get hired if you know someone at the company who can get you the name of the hiring manager and a good personal reference.
If you’re an entrepreneur, networking can lead to collaborations that help you expand your services or customer recommendations and/or referrals.